Well, when you decide that you do need a copywriter, after giving it much thought, your search for copywriters start. But there are two sorts of copywriting source. One, you have the copywriting services, where a team of copywriters works for you. Two, you have the freelance writer. albagora
Now, the question is which are better – freelance copywriters or copywriting services?
Well, there are several points which you need to understand before you make your decision in someone’s favor. But it would be wise to say that I would always prefer a freelance writer.
To be honest, there are several reasons behind why I would choose a freelance writer.
One, the rates of copywriting services is rather high. They have already set their fixed working rate and you either take it or leave it. In the case of the freelance writer, you will much more flexibility. Firstly, you can get a decent writer working at a quite nominal rate (I am not talking about the top-notch famous ones, of course). Well, some of them do charge normal fees. Secondly, you can always negotiate with them. That’s a plus point.
This leads to our second point.
Two, why would you ever want to negotiate the price? Well, it depends on the project specifications. And only a freelance writer can attend to the project specifications in a better way. A freelance copywriter is synonymous with better clearer communication, no doubt. This is lacking with copywriting services. Delayed communication and lack of flexibility in work is something that irks me when working with the copywriting services.